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Media Information Initiative
The NSWIC Media Information Initiative is a platform for journalists and media to get access to irrigation farmers in NSW.
It is important for our integrity as an industry that people can understand how our water management system works, and why farmers use irrigation.
We need a change of perception so that people understand why irrigation is important to efficient and sustainable food production.
We are proud that Australia’s irrigation farmers are some of the most water efficient in the world. What our farmers can get out of the water they do have is a true testament to the industry.
Irrigation technology/infrastructure allows farmers to be more resilient to the harsh realities of Australia’s dry climate, and allows all Australians to continue to have a supply of high-quality fresh produce.
Without the use of irrigation, yields would be lower, meaning we would have to use more water to maintain the same amount of food and fibre production.
What we need is to ensure the public has access to this information. Providing this information to show the integrity and sustainability of our industry requires collaboration.
If you’re a journalist, or involved in the media, and would like to get involved, please get in touch [HERE]. In your expression of interest, please include:
Your name, organisation and position
Where or what you would like to see
When you’re keen to go.
We can take it from there. We look forward to hearing from you.